Drama: Cheekh Drama Promo
Director: Badar’s Mehmood
Productor: Fahad Mustafa and Dr. Ali Kazmi
Big Bang Productions
Ary Digital has just released a Short video incorporating pinnacle-notch actresses from the pakistani media fraternity, talking to all the ladies of our society, on behalf of all the women our country constitutes of the video message consists of celebrities like sania saeed, sarwat gillani, marina khan, shaista lodhi, sanam baloch, sharmeen obaid-chinoy, and maria wasti, calling out all the girls to head against the patriarchal and misogynist approach.
All these actresses undermine silence and stillness, asking a few pivotal questions in a poetic and effective way, like, “Till when will you keep your mouth locked? Till when will these blisters stay in your mouth? Open the locks of silence! Now is the time to shout! Now is the time to speak up! This quietness will eat you internally! You will become immovable! You would not be able to listen, nor speak! If you want to hear, speak first! And become a loud noise, don’t just speak! Let go of everything and turn the pages of history! Raise your voice, to become an announcement! A shout that will distort the tranquility!”
The entire video has a dark background with a caged pigeon and a woman sitting motionless, donned in white traditional outfit. The juxtaposition of close-ups and mid-shots is not only encouraging women to speak up, but it is also a forthright message of empowerment along with a refusal to bow down to any kind of oppression. The video ends with a moving loud cry of the immensely talented, Saba Qamar, who appears to be the lead protagonist of the drama, giving us the entire essence of its title ‘Cheekh’.
Apne munh per taale kab tak?
Honton per yeh chaale kab tak?
Khamoshi ke taale kholo, ab CHEEKH parho, Ab to bolo!